April 2009 SIMPLY BAKER™ Innovative Upholstery Program Introduces New Sectional
CHICAGO (April 25, 2009) - Based upon its successful fall 2008 debut, Baker introduced a new sectional to its Simply Baker upholstery program at the Spring 2009 International Home Furnishings Market in High Point, N.C. Simply Baker brings simplicity, availability, and affordability to the marketplace with a select upholstery assortment providing unprecedented value and three levels of customization.
The sectional, designed for the Level Two program, is scaled for urban settings and adds a modern component to the program. Optional left arm and right arm loveseat and left arm and right arm chaise creates versatile placement, and flexibility to move easily from the living room to the bedroom as tastes or lifestyles change. Across all three levels, standard components include mixed hardwood frames with eight way hand-tied springs, Baker Comfort Down cushions, and shortened lead-times.
Level One: Classic "stocked" pairings of fabric-to-frame offer immediate shipping and a starting price point. Each sofa, loveseat, chair or ottoman will be offered in a single standard Baker fabric selected for its textural quality and neutral palette, all with exposed wood legs in a complementary Baker Standard Finish. The wing chair is offered in a single colorway of Chocolate velvet, chosen to correlate beautifully with the standard fabrics for the other frames.
Level Two: This next level offers all of the Simply Baker styles in the customer's choice of 50 fabrics and 16 Baker Standard Finishes - with an unprecedented 21 day shipping policy. The five styles and wing chair can be coordinated in a textural mix of select linen, velvets, chenille, boucles, and printed and woven patterns chosen to blend with an array of plain cloth shades - collectively providing the tools to create an individual design statement.
Level Three: This level allows customers to choose from the full spectrum of 1,500 Baker fabrics and any Baker wood finish - while still capitalizing on the value-oriented Simply Baker program. Timely shipping will be available on orders involving in-stock fabric and customer's own material once received.
For more than a century, Baker has been one of the enduring benchmarks for furniture made in America. Simply Baker continues in that tradition. From expert tailoring to eight-way hand tied springs, quality cushions and finely crafted frames, every item is what you expect it to be - great look, great comfort, and great quality - without any great effort or investment.
Baker Knapp & Tubbs, Inc. includes Baker furniture, Baker Knapp & Tubbs Showrooms, and Baker Stores. Along with McGuire Furniture Company, Ann Sacks tile, stone and plumbing company, Kallista plumbing, and Mark David hospitality furniture, it is part of the Kohler Interiors Group and wholly owned subsidiary of Kohler Co., a global leader in kitchen and bath designs.
Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of America's oldest and largest privately held companies. Kohler is a global leader in the manufacture of kitchen and bath products, engines and power generation systems, cabinetry, tile and home interiors, and international host to award-winning hospitality and world-class golf destinations.